Unified brand across 58 markets

Partners in 58 countries built Naturalizer stores with one unified look, despite local differences. I designed clear standards and custom fixtures, ensuring each store matched the brand globally.

The design guides, brand standards and seasonal window standards I created allowed partners in 58 countries to build unified, brand-right locations, independently with our guidance and approvals. I produced renderings and plans for review with local architects and fabricators, ensuring consistency across markets.

Store owners followed the guidelines, sample finish board and a custom layout document I created for their store, ensuring a unified look for the Naturalizer brand. I designed a custom bench set for this layout, instead of our standard round cushion seats, to maintain clearance and flow in their narrow footprint.

I supported select partners with storefront window display concepts including this one for Hong Kong. The design supported our seasonal marketing push and was successfully installed without our direct oversight using documentation, guidance and artwork I provided.

Partners in 58 countries opened stores that matched the Naturalizer brand perfectly.

• Clear design guides and standards allowed partners to build the brand independently.
• Reduced back-and-forth communication led to efficient store openings and consistent branding.