A LINK Outdoor lounge chair, side table and lantern styled on a rug beside a palm

LINK Outdoor

Brand awareness and a refined image achieved

Client
LINK Outdoor
Role
Marketing Manager & Designer
Years
2021–2022
Scope
Brand system, paid media, email, print, packaging, photography

I increased LINK Outdoor’s trade-member base and raised brand awareness through a strategic marketing plan and visual identity. Engagement grew across all channels.

  1. Increased trade-member acquisition and brand awareness for a luxury outdoor brand, maintaining its polished image expected by customers.

  2. The multi-channel strategy and content I created grew awareness and trade-member acquisition, with more designers joining the mailing list, following online and specifying LINK for projects.

  3. Email campaigns, paid digital ads and designer partnerships introduced each new collection to the trade, driving more member acquisitions and raising awareness.

  4. Launched a cohesive packaging system and print collateral, including shopping bags and a rug road-kit tote, keeping everything on brand and feeling luxury for trade members requesting samples.

  5. Increased trade-member acquisition and established a sophisticated brand image that matches the quality of the furniture.

Press kit spread: lounge chair and side table in a sunlit room

Press kit

A LINK Outdoor lounge chair, side table and lantern styled on a rug beside a palm
Pre-viz rendering for the photoshoot
A lounge chair beside a teak side table and lantern, in afternoon sun
Pre-viz rendering for the photoshoot

Animated email: Summer is here, with lounge chairs, a teak table and a lantern
Animated email campaign: Summer is here
Email campaign for sculptural marble tables
Email campaign: sculptural marble tables
Email campaign: luxury you can live in
Email campaign: luxury you can live in
Email campaign introducing the Bombay teak collection
Email campaign: the Bombay teak collection

LINK shopping bags in white with red-orange edges
Shopping bag system
A single LINK shopping bag
Shopping bag
Accordion-fold promo for the rug collection, front and back
Accordion-fold promo for the rug collection, front and back
Accordion-fold promo for the Jennifer Welch fabric collection, front and back
Accordion-fold promo for the Jennifer Welch collection
Spec drawing for the rug road-kit tote
Rug road-kit tote, spec

Lighting collection launch postcard: the lighting collection beside a lounge chair

Lighting launch: postcard design and photography from the shoot that followed the pre-viz

More work

The three beauty pedestals at the entrance to a Soft Surroundings beauty areaSoft SurroundingsStores, fixtures & standards The Columbus taproom: a long blue bar, terrazzo floor and guestsYellow Springs BreweryBranded taproom, website, community events A Naturalizer window at street level in Hong KongNaturalizerUnified brand across markets Two teak angled-leg lounge chairs and a bronze side table on a patio in low golden light, leaf shadows across the paversFurnitureLounge chairs

Contact

Dayton, OhioLinkedIn ↗